Rebekah Jasso Jensen
Start-Up
Woman-Identified, Hispanic / Latino / Latinx
Product
Health & Food, Green / Sustainability
B2C
TX Wellness
Sanara which means “you will heal” in Spanish, was born in 2019 out of necessity by its founder, Rebekah Jasso Jensen. As a psoriasis sufferer during her teen years, she was determined to take back control of her own skincare. She started by educating herself on the ingredients she was putting on her sensitive skin, and the process evolved to creating her own body nourishing products. Her heritage and family ties to Latin America opened her eyes to the under-utilized pure ingredient goodness used by so many of its beautiful people. Rebekah turned her passion for plant-based, holistic skincare into her own personal mission to help others gain supple, healthy skin through naturally healing botanicals native to Latin America.